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Game changing insights.
Research for Branding, Communications & Product Development
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Game changing insights.
Research for Branding, Communications & Product Development
Game-Changing

It’s the discovery of something important that was previously unknown. It informs brand strategy, gives confidence to corporate decision makers, inspires communications teams and, well, positively impacts the bottom line.

Delivering game changing insights is part art and part science. And it’s not as easy as it looks. It’s about knowing the right questions to ask, listening to what people say (and what they don’t say), recognizing strategic diamonds in the rough, quantifying results to instill confidence, and presenting research findings that inspire.

Game changing insights are the difference between good and great.

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What We Do

Questions Bantam can help you answer...

IMAP: The IMAP (IMage, Awareness, Perception) is The Bantam Group’s brand health evaluation tool – measuring awareness, consideration, preference, usage, likelihood to recommend and image / perceptions in the marketplace to identify brand performance and opportunity.