Group Speak

Sometimes It Is Good To Disagree

February 7, 2017

It’s only human nature … to hear, in a sea of opinions, what we want to hear.  The views that align with what we believe.  True for politics … religion … dating … you name it.   And, so it goes in business as well.  We align ourselves with like-minded people and coalesce around common principles […]

Just because you want the answer, doesn’t mean you can ask the question …

November 28, 2016

With all the consternation and flummoxing surrounding the recent presidential polling, I wanted to weigh in – after all, polling is a type of research and research is what we do. There is a myriad of reasons that the pollsters got it wrong in this presidential election…most of which have been articulated ad infinitum in […]

It Is All About Trust …

November 1, 2016

This week our garage door broke.  Popped a hinge – ripping it from the track and bending a couple panels.  The same couple panels we had replaced about a year ago to the tune of $700.  Ugh.  When the rep from the garage door company (that fixed the door a year ago) came to assess […]

Down And Dirty

September 8, 2016

About two months ago, I got a call from someone who said they had been referred by a client of ours.  I always, always like it when someone starts by saying they have been referred.  Why?  (1) I know they are serious about doing something.  (2) It is likely they have heard good things and […]

Well … That’s An Interesting Question

June 28, 2016

In a recent new business pitch, I was asked to explain what we do that makes us different than every other research firm (of a similar size) on the planet. And here’s what I said… It is not what we do that makes us different – all research firms use some nuanced variation of the […]

Sometimes You Can’t Ask The Question You Want To Know The Answer To

April 26, 2016

There are some things that people do without even being aware they are doing them. Once we were working on a project for a major furniture retailer who was trying to determine the ideal flow and layout for their retail stores. Should there be more vignettes? Should there be a sofa-only section? To help address […]

Why People Don’t Go To The Symphony

February 16, 2016

Some years ago, my wife got a call from a research firm about the symphony.  During the interview, she was asked to rate a series of pre-determined reasons for not attending the symphony – two of which were parking and ticket prices.   She did acknowledge that parking was not great and that the tickets were […]

Awkward Research Moments

December 1, 2015

I’ll never forget this one … maybe because it was one of my first projects … maybe it was the topic.  So, there I was, 2 months into my career in research, sitting in this focus group room with a woman twice my age.  We were in front of the glass.  Behind the glass were […]