Group Speak

Awkward Research Moments

December 1, 2015

I’ll never forget this one … maybe because it was one of my first projects … maybe it was the topic.  So, there I was, 2 months into my career in research, sitting in this focus group room with a woman twice my age.  We were in front of the glass.  Behind the glass were […]

Don’t Do Research

October 6, 2015

Three of the toughest words for me to say.  And, generally, some of the best advice I can give.  Consider the source when I say this … after all, I sell research for a living.  But, the truth is there are times when research is just not the best way to spend your money – […]

Coffee vs. Golf

July 28, 2015

(Note: In fairness to you, this post has little to do with research … but, since research is business, it only vaguely fits.) When I joined the working world (a few years back), most business relationships were made, enhanced, solidified over 3-martini lunches, extravagant dinners or an afternoon on the golf course.  Without the Internet, […]

How To Pick The Research Firm That Is Right For You

May 19, 2015

There are a broad range of firms out there under the moniker of “market research” and your experience is guaranteed to vary based on the type of firm you select. If a research firm has a phone room (meaning they conduct phone surveys) or a focus group facility, then they are primarily a data collection […]

When SurveyMonkey Works

January 30, 2015

There are a host of automated survey tools on the market.  And, they have come a long way since the first iteration of the tool we know today as SurveyMonkey. As with every tool in the research arsenal, the SurveyMonkeys of the world definitely have a purpose and play a role.  However, they are not […]

Telling The Short Story

November 19, 2014

My favorite adage – by a well-known adage icon, Anonymous – is … sorry I wrote you such a long letter, but I didn’t have time to write a short one. In my line of work, some want to attach value to the deliverable based on its thud factor. You know, how big the sound […]

Kill the Black Box – Living In A Widget-less World

October 10, 2014

I grew up on a farm and, in addition to growing crops, we processed and packaged crops for other farmers. Companies were always trying to sell us a new piece of machinery to increase the speed and/or efficiency of our packing operation. Every time someone showed up with a “grading machine” that had parts hidden […]

What’s The Right Sample Size?

September 23, 2014

An ever-present question in the world of research. The answer I often give – because it is true – but one most people don’t want to hear is … it depends. However, the answer I love to give is … stop me when I get to the number that feels good. People don’t really like […]