Group Speak

Sometimes You Can’t Ask The Question You Want To Know The Answer To

April 26, 2016

There are some things that people do without even being aware they are doing them. Once we were working on a project for a major furniture retailer who was trying to determine the ideal flow and layout for their retail stores. Should there be more vignettes? Should there be a sofa-only section? To help address […]

Why People Don’t Go To The Symphony

February 16, 2016

Some years ago, my wife got a call from a research firm about the symphony.  During the interview, she was asked to rate a series of pre-determined reasons for not attending the symphony – two of which were parking and ticket prices.   She did acknowledge that parking was not great and that the tickets were […]

Awkward Research Moments

December 1, 2015

I’ll never forget this one … maybe because it was one of my first projects … maybe it was the topic.  So, there I was, 2 months into my career in research, sitting in this focus group room with a woman twice my age.  We were in front of the glass.  Behind the glass were […]

Don’t Do Research

October 6, 2015

Three of the toughest words for me to say.  And, generally, some of the best advice I can give.  Consider the source when I say this … after all, I sell research for a living.  But, the truth is there are times when research is just not the best way to spend your money – […]

Coffee vs. Golf

July 28, 2015

(Note: In fairness to you, this post has little to do with research … but, since research is business, it only vaguely fits.) When I joined the working world (a few years back), most business relationships were made, enhanced, solidified over 3-martini lunches, extravagant dinners or an afternoon on the golf course.  Without the Internet, […]

How To Pick The Research Firm That Is Right For You

May 19, 2015

There are a broad range of firms out there under the moniker of “market research” and your experience is guaranteed to vary based on the type of firm you select. If a research firm has a phone room (meaning they conduct phone surveys) or a focus group facility, then they are primarily a data collection […]

When SurveyMonkey Works

January 30, 2015

There are a host of automated survey tools on the market.  And, they have come a long way since the first iteration of the tool we know today as SurveyMonkey. As with every tool in the research arsenal, the SurveyMonkeys of the world definitely have a purpose and play a role.  However, they are not […]

Telling The Short Story

November 19, 2014

My favorite adage – by a well-known adage icon, Anonymous – is … sorry I wrote you such a long letter, but I didn’t have time to write a short one. In my line of work, some want to attach value to the deliverable based on its thud factor. You know, how big the sound […]