Services

Our qualitative and quantitative research delivers buyer insights that fuel branding, communications and product development strategies.

BRANDING

  • Positioning
  • Audience Segmentation / Profiling
  • Benchmarking
  • Tracking
  • Image Assessment / Strength & Weakness Analysis
  • Customer Loyalty & Defection

COMMUNICATIONS

  • Concept Development
  • Creative Evaluation
  • Campaign Performance / Effectiveness (Benchmark & Tracking)
  • Name / Logo Evaluation
  • Creative Brief Strategy & Direction

PRODUCT DEVELOPMENT

  • Anatomy of the Sale
  • Product / Service Performance Evaluation
  • New Product Concept Development & Evaluation
  • Purchase Intent
  • Price / Value / Revenue Potential