Group Speak

Part 2: You gotta know why …

January 10, 2018

In our last post, we talked about the importance of knowing “why.”  But how do you get to the why?   Well, the good news is there’s more than one way. Sometimes the best way to discover “why” is to actually be with and observe someone as they navigate the decision process.  Researchers call this “ethnographic” or “observational” […]

You gotta know why …

December 7, 2017

Many companies – smart companies – leverage data and research to answer questions that will help inform their planning strategies. Questions like: Who buys our products? How much will people pay for the next generation of this product? What set of features / benefits will generate the greatest value add to our buyer? Does the […]

Strength … or Weakness?

August 8, 2017

“Your greatest strength may also be your biggest weakness” – has its application in business.  Recognizing the potential for collateral damage that can result from something you do really well can make a difference in your business’s bottom line.  We learned this first hand in a place you might not expect. Museums preserve, protect and […]

Sometimes It Is Good To Disagree

February 7, 2017

It’s only human nature … to hear, in a sea of opinions, what we want to hear.  The views that align with what we believe.  True for politics … religion … dating … you name it.   And, so it goes in business as well.  We align ourselves with like-minded people and coalesce around common principles […]

Just because you want the answer, doesn’t mean you can ask the question …

November 28, 2016

With all the consternation and flummoxing surrounding the recent presidential polling, I wanted to weigh in – after all, polling is a type of research and research is what we do. There is a myriad of reasons that the pollsters got it wrong in this presidential election…most of which have been articulated ad infinitum in […]

It Is All About Trust …

November 1, 2016

This week our garage door broke.  Popped a hinge – ripping it from the track and bending a couple panels.  The same couple panels we had replaced about a year ago to the tune of $700.  Ugh.  When the rep from the garage door company (that fixed the door a year ago) came to assess […]

Down And Dirty

September 8, 2016

About two months ago, I got a call from someone who said they had been referred by a client of ours.  I always, always like it when someone starts by saying they have been referred.  Why?  (1) I know they are serious about doing something.  (2) It is likely they have heard good things and […]

Well … That’s An Interesting Question

June 28, 2016

In a recent new business pitch, I was asked to explain what we do that makes us different than every other research firm (of a similar size) on the planet. And here’s what I said… It is not what we do that makes us different – all research firms use some nuanced variation of the […]